“Non-Converting Listing” refers to the percentage of people who clicked on a listing but did not purchase the item.
This means a buyer clicks on your listing but does not buy the item, turning that item a Non-Converting Listing.
On the other hand, listings that not only have a lot of clicks, but a lot of clicks that convert to purchases are considered high-demand items.
So, your goal here is to convert visitors into customers. You don’t want your visitors just to drop by to browse. You want them to click the “Buy It Now” button before they leave.
How do you do this? By knowing what your competition is up to.