In November, a 5-day back-to-back shopping frenzy starts from Thanksgiving all the way to Black Friday and Cyber Monday. Daily transactions see a 40% increase leading up to Thanksgiving. In 2018, the total online sales in the USA for this 5-day frenzy was USD22.55 billion.
In December, it’s Christmas (25th Dec) and Boxing day (26th Dec). Take the opportunity to capitalize on these dates because statistics show that 82% of American shoppers buy their holiday gifts online and 60% of the gifts are purchased from online marketplaces.