1. Highlight the benefits
Write to sell by highlighting the product benefits at the very start. Don’t limit your description to just features, describe the usage experience or how the product helps in your daily routine.
2. List down the specifications
This is essential for all item descriptions. Buyers need to know what they’re purchasing. State all the product specifications clearly and accurately.
3. Include size and measurements
Provide accurate size and measurements to prevent any misconception and reduce returns.
4. Add in the usage guidelines
It’s always good to include usage instructions and guidelines. It also gives buyers a sense of how easy it is to use before making the purchase.
Tip: Make it easy for buyers to read by putting the details in bullets. Keep your descriptions short and concise.