Here's a way to boost your listing's visibility.
What are product identifiers?
Product identifiers are unique codes that are used to identify specific products. They work like barcodes, just with more descriptors. Including them can help buyers find what they’re looking for, and improve your listing’s visibility by prompting them to appear in search engine results.
When listing new or manufacturer-refurbished items, the following product identifiers MUST be used. This also applies to relisted, revised and Good-Til-Cancelled listings.
You can either
(i) categorise your products through our matching catalogue
(ii) list them under the Add item specifics section
If you are selling uncategorised items with no product identifiers (e.g. unbranded items, your own products, etc.) you can select ‘Does not apply’ in order to complete your listing. Note: these uncategorised items are less likely to be viewed.