Improve Your Search Ranking With Item Specifics
No matter how many times you refresh eBay, does it seem like your listings are never on the first few pages of the search results? Here’s the thing. It’s not your Internet connection or your browser. It’s you.
To improve your chances of making a sale, you’ve got to be accurate with your descriptions, precise in filling out all your specifics and meticulous in not leaving anything out in your listings. This way, eBay will be able to recognise what you’re selling and display it to the right group of buyers. That's how you get your customer's attention. Let us show you how to get it right.
Serve up the juicy details
If a chef made ‘Shrimp Aglio Olio Spaghetti’, he wouldn’t just call it ‘Shrimp Spaghetti’, because ‘Aglio Olio’ is a very specific description of its taste. He wouldn’t leave out the ‘shrimp’ as well since it's the main attraction of that dish.
Similarly, your item specifics should be as detailed and accurate as possible. Always use the official brand and product names, including relevant specifics and avoid gimmicks like weird $$$pelling!!! or other embellishments. This allows eBay to identify what you’re selling and promote it to the right group of buyers, therefore increasing the possibility of making a sale.
Appear on Search Results
If you’re looking to buy fresh milk, you will go straight to the Dairy section. Buyers on eBay are no different. No one has the time to go through hundreds of listings. They will focus their search to quickly find specific items and make a purchase.
If potential buyers filter their search by selecting item specifics such as brand, product type and colour - which you left out or filled incorrectly, then your listing won't even appear in their search results! How can they possibly buy your item when they can’t even see it? Which is why you should be specific with your specifics!
Be Seen On Mobile
Would you enter a store with an empty display? Over 60% of buyers shop on mobile and the item specifics of your listing are what they would see at first glance.
If you leave out your item specifics, a blank screen will greet your buyers when they click to find out more about your listing. Make sure you catch the attention of your potential buyers by including all technical and item specifics in their relevant fields.
Be Identified with Product Identifiers
For eBay to recognise your listing, you need to fill in your Product Identifiers which is the Unique Product Code, Brand and Manufacturer Parts Number within the item specific fields.
It might be a hassle to look for these details, but it goes a long way towards ensuring your item is seen by the right buyers. Be honest too. Don’t try to embellish your item specifics with fake numbers or facts. eBay can find out if you do this and you might have to face the consequences.
Now that you understand the importance, here's how to do it:
Start by filling in your Product Name into the search box and selecting the appropriate Category based on the drop down options.
The item specific fields that you have to fill are auto-generated based on the Product Name and Category that you have input above. Fill in as many fields as possible, especially the important features and keywords.
The eBay search algorithm uses these inputs to match your listing with a buyer’s search. This example shows how you list a pair of women’s shoes. Now, imagine you are in the buyer’s shoes. What would you need to know before purchasing an item? These are the things that should be specified in your listing.